Sales Funnel Lesson #3: Crafting an Irresistible OTO After Signup

Sales Funnel Lesson #3: Crafting an Irresistible OTO After Signup

 

OTOS

 

Once a subscriber enters their contact details on your squeeze page, they should immediately be directed to a confirmation page that informs them their free report is on its way to their inbox. This marks the beginning of your relationship with the prospect, and from this point forward, effective email marketing will play a crucial role in building trust and positioning yourself as a reliable authority in your niche.

Studies show that a prospect typically needs at least seven touchpoints before they feel comfortable making a purchase. Some may buy sooner, while others may take longer—or never buy at all. However, consistent follow-up and relationship-building significantly increase the chances of turning a subscriber into a paying customer.

Rather than expecting an immediate sale, your goal should be to deliver ongoing value through your email follow-ups. Here’s how to do it effectively:

  • Follow Up Immediately: After they receive the free report, send a follow-up email ensuring they got it and offering additional insights on the topic.
  • Provide Value First: Share helpful information related to their problem while subtly positioning your main product offer as the ultimate solution.
  • Encourage Engagement: Let them know you’re available for any questions. By offering genuine advice, you reinforce your expertise and increase their confidence in your paid offers.
  • Include a Product Link: Every email should contain a link to your main offer but without aggressive selling.

Avoid the Hard Sell—Build Trust Instead

While your email sequence should promote your product, it’s important not to overdo the sales pitch. A good email sequence might include:

  1. 6 emails focused on education and value, each subtly mentioning your product.
  2. 1-2 emails with a stronger sales pitch, carefully positioned to drive conversions.

People tend to resist aggressive sales tactics, and pushing too hard can lead them to unsubscribe, cutting off all future opportunities to connect with them. Instead, your emails should focus on educating, guiding, and proving the value of your solution.

Turning Prospects Into Customers

When a subscriber finally recognizes the value of your offer, they’ll naturally click the link and make a purchase. This is where your sales funnel starts working at its best—converting leads into paying customers and setting the stage for long-term sales growth.

By prioritizing relationship-building, providing value, and strategically presenting your offer, you create a seamless path that guides your subscribers toward a purchase—without pushing them away.

To Your Success,

A.BERRICHI