Sales Funnel Lesson #5 – Setting Up Your Autoresponder Email Sequence

Best practices to set up Your Autoresponder Email Sequence

 

autoresponder

 

Once a prospect downloads your free report from your squeeze page, your job isn’t done—you need to nurture the relationship. The best way to do this is through a well-structured email sequence, typically consisting of around seven follow-up messages.

Your first email should be sent immediately after the prospect submits their contact information (or confirms it via double opt-in). This email should:


✅ Thank them for signing up.
✅ Provide the download link to the free report.
✅ Let them know what to expect in upcoming emails.
✅ Include your contact details so they can reach out with questions.

Automating the Process with an Autoresponder

To streamline your follow-ups, use an autoresponder to schedule your email sequence. This ensures that your emails are delivered automatically over a set period—keeping your audience engaged without manual effort.

Crafting Your Email Sequence

Your follow-up emails should:
✔️ Provide valuable insights related to the free report’s topic.
✔️ Offer helpful tips or solutions to the problem your audience is facing.
✔️ Subtly introduce your main product offer as the ultimate solution.

However, you should not hard-sell in every email. Instead, follow this structure:

  • 5 out of 7 emails should focus on providing helpful content and building trust.
  • 2 out of 7 emails (typically the 4th and 7th) should be direct sales pitches, explaining why your product is the best solution.

For example, if your niche is website traffic generation, you might share useful strategies in your first few emails. Then, in your sales-focused emails, you highlight how your premium training teaches advanced, proven techniques that guarantee long-term success.

The Key to Converting Subscribers into Buyers

People don’t like being bombarded with sales messages. If you push too hard, they’ll unsubscribe—and you lose a potential lifetime customer. Instead, focus on delivering value.

Your goal is to make subscribers think:
💡 “If this free content is so good, imagine how valuable the paid product must be!”

When you build trust and demonstrate expertise, subscribers will naturally be drawn to your recommendations—leading them deeper into your sales funnel. This is how top marketers turn email lists into consistent revenue streams and create a lifestyle of financial freedom.

To Your Success,

A.BERRICHI