Sales Funnel Lesson #6 – Ensure Your Funnel Runs Flawlessly

What to do, what not to do when running Ensure Your Funnel

 

 

One of the most common mistakes new marketers make is not testing their sales funnel before launching it. Many only realize their funnel is broken after customers report issues—resulting in lost sales, frustrated buyers, and a damaged reputation.

Every missed sale due to a broken funnel is revenue you can’t recover. Even worse, once a customer exits the funnel, you lose the chance to present one-time offers (OTOs) like upsells and downsells, limiting your potential profits.

Why Testing Your Funnel Is Essential

A faulty funnel doesn’t just hurt sales—it can also:
❌ damage your credibility as a marketer.
❌ Lead to bad reviews and lost future customers.
❌ Close doors to profitable partnerships and joint ventures.

To avoid this, test your funnel thoroughly before launch.

How to Test Your Sales Funnel Step-by-Step

1️⃣ Opt-in to Your Squeeze Page

  • Enter your email and ensure you receive the free report instantly.
  • Check that the follow-up email sequence is delivered correctly.

2️⃣ Purchase the Main Product

  • Verify that you receive the confirmation email and download link.
  • Ensure the buyer is redirected to the first upsell offer in the funnel.

3️⃣ Test Upsells & Downsells

  • Accept upsell offers and check if they process correctly.
  • Decline the upsell to see if the downsells appear as intended.
  • Make sure every decision leads to the right next step in the funnel.

4️⃣ Review Payment Processing

  • Most platforms (ClickBank, JVZoo, WarriorPlus, etc.) allow test transactions for $0 or $0.01.
  • Use this feature to confirm that payments are processed and buyers receive their purchases.

5️⃣ Double-Check Follow-Up Emails

  • Ensure post-purchase emails (for upsells, downsells, or bonuses) are sent correctly.
  • A missing email can lead to frustrated customers and refund requests.

6️⃣ Get a Second Opinion

  • Have a trusted marketer or colleague test the funnel from start to finish.
  • A fresh set of eyes might catch issues you overlooked.

The Bottom Line

Your sales funnel should be flawless before you send traffic to it. Every broken link, missing email, or misdirected offer costs you money—and likely drives customers away permanently.

A well-tested funnel ensures:
✅ A smooth customer experience.
✅ Maximum conversions and profits.
✅ A strong reputation as a trustworthy marketer.

Double-check, triple-check, and only launch when your funnel is 100% ready! 🚀

To Your Success,

A.BERRICHI