Don’t Write About Your Products
Previously, we touched on how crucial word choice and branding are in internet marketing. Now, let’s explore a slightly different angle: creating online content that isn’t a direct sales pitch but instead draws people to your website or blog organically.
One of the most effective ways to attract customers is by establishing yourself as an authority in your field. By positioning yourself as a leader on a specific topic, you naturally build trust and credibility. If you’ve followed your passion, as suggested earlier, chances are you’re already knowledgeable in your area of interest. Surprisingly, many people who are experts don’t realize it—or they don’t share their expertise. That’s a missed opportunity.
Let’s use a niche example: Conder Tokens. These fascinating coins, minted in the late 18th century, have a dedicated collector base. Collectors are constantly buying, trading, and selling these tokens and eagerly seek updates about the market. They’re interested in topics like new coin discoveries, identifying forgeries, and learning about grading systems.
If you’re a Conder Token expert running a coin business, you have a unique opportunity to promote your expertise and attract collectors. But here’s the twist: the most effective content won’t be about selling your coins directly. Instead, you’ll focus on creating educational and engaging content related to the topic.
For example, you could write about the history of Conder Tokens, offer advice on how to spot counterfeit coins, or discuss strategies for building a valuable collection. By helping your audience solve problems and learn more about their passion, you become a trusted resource within the community. Notice that this content isn’t about your business or the products you sell—it’s about the broader niche.
To share your expertise effectively, consider using formats such as:
- Blog posts or articles: Write about common challenges collectors face, like storing coins safely or spotting fakes.
- Tutorial videos: Show the process of grading coins or identifying rare pieces.
- News updates: Report on trends in the Conder Token market, including auction results or notable discoveries.
- Interactive forums: Host discussions where collectors can ask questions and share knowledge.
By focusing on content that adds value to your audience, you’ll attract traffic to your site and build lasting relationships with potential customers. Over time, these efforts will naturally lead to increased trust, recognition, and sales—all without a single hard sell.