Sales Funnel Lesson 7 – Launch Your New Product and Sales Funnel

Step by Step Launching Your New Product and Sales Funnel

 

 

Once you’ve confirmed that your sales funnel is functioning correctly, with all automated emails sent at the right times for each purchase, it’s time to launch your new product. This involves setting all prices to their final points throughout the funnel, replacing any test prices like $0 or $0.01.

Promoting your product

To generate buzz around your product, utilize a variety of marketing channels:

  • : Send targeted campaigns highlighting how your product solves specific problems.

  • : Engage with communities related to your niche.

  • : Leverage platforms like Facebook, Instagram, and Twitter.

  • : Share updates and insights about your product.

  • : Use Google Ads or social media ads for broader reach.

  • : Collaborate with influencers or other businesses.

The goal is to communicate how your product can make customers’ lives easier by addressing their pain points effectively.

Leveraging Testimonials

If you’ve conducted beta testing (a great way to refine and validate the value of your product), use testimonials from these testers in promotional materials. These endorsements help build trust by alleviating doubts about whether the product delivers as promised. They also establish credibility as a business owner who can be trusted.

Testimonials are crucial in convincing potential buyers that they’re making a worthwhile investment.

Monitoring Performance

After launching, use software tools like Google Analytics (free) to track conversion rates across different parts of the sales funnel. This helps identify which offers resonate well with your target market and which need improvement.

Analyze various aspects:

  • Is the offer itself (main product or upsells/downsells) underperforming?

  • Is the sales copy not resonating with potential buyers?

By understanding what works and what doesn’t, you can refine future offers more effectively based on real data from past launches.

Continuous Improvement

Launching a new product marks just the beginning of optimizing its sales funnel. By monitoring performance closely:

  1. Identify areas performing better than expected for future replication.

  2. Address underperforming sections through adjustments in marketing strategies or offer refinements.

  3. Create more profitable funnels sooner by applying these insights early on in future launches.

This iterative process ensures continuous improvement towards achieving greater profitability over time.

To Your Success,

A.BERRICHI