14 Product Formats Guaranteed to Sell
To create the best product possible, start by identifying your strengths. If you’re not particularly tech-savvy, for instance, developing software or building websites may not be the right path for you. Focus on what you excel at; if teaching is your forte, consider creating training webinars and recording them as examples.
Innovate by Combining Ideas
Look at your competitors’ offerings for inspiration. You might find products like eBooks, video training courses, and coaching sessions. Can you combine these elements into a cohesive package? For example, you could offer an eBook paired with video training to enhance understanding, followed by a limited coaching program or live Q&A sessions to provide additional value. Explore platforms like Clickbank to discover similar products and identify gaps in the market that you can fill.
Pricing Strategy
Determine the right price point for your product to remain competitive. Be cautious about pricing too low; remember the difference between luxury brands like Rolex and budget options like Timex.
Utilize Private Label Rights (PLR)
Consider using Private Label Rights products that you can customize and include in your own offerings. I mention PLR products frequently because they can simplify the process of creating an irresistible offer.
Diverse Product Types
Creating products can be straightforward, and there are numerous formats to choose from:
- E-Books
- Audio Files
- Transcripts of Audios
- Flow Charts
- How-To Videos
- Resource Lists
- Stand-Alone Software
- Web and Content-Based Memberships
- Software (e.g., WordPress Plugins)
- Graphics Packages
- Coaching and Mentoring Programs
- Offline Events
- Physical Products (Books, CDs, DVDs, etc.)
- Live Webinars and Teleseminars
Webinars and teleseminars are particularly effective for maintaining customer relationships while delivering high-quality content. They not only provide valuable information but also facilitate interaction with your audience, allowing you to receive instant feedback and address questions from potential customers.
To Your Success!
A.BERRICHI
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