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Marketing Pied Piper: Call to Action A common mistake in marketing is failing to include a clear call to action in your materials. This applies to both online and offline efforts. Once you’ve captured your customers’ attention, the next step…

Make Your Brand Attractive The Law of Attraction in marketing emphasizes emotions, feelings, and generating positive reactions from customers. One of the most powerful tools for drawing customers to your business is branding. In fact, once you understand the essence…

Fall in Love Again In his book, Multiple Streams of Internet Income, Robert G. Allen highlights the importance of being “customer-centric” rather than “profit-centric.” A customer-centric approach focuses on building genuine relationships with customers instead of just pushing for sales.…

Create a Vision A single fresh idea can spark extraordinary results. It’s true! When fueled by passion, as we discussed earlier, an idea becomes an opportunity too valuable to ignore. Take the first personal computer, the Apple I, as an…

Have a Purpose and a Passion You might be surprised to learn how many people start online businesses they don’t actually care about. Many get swept up in the allure of flashy promises—the “make a million dollars overnight” sales pitches…

The Power of the Law of Attraction Before getting too involved in discussing the principles of the Law of Attraction as guides for your business, it’s important to be sure you grasp the power of this force. Psychologists, educators, and…

The Law of Attraction in Action There’s a pair… Miss Piggy and Kermit the Frog! Attraction can create strange bedfellows to paraphrase an old expression. You just never know who is going to love who when it comes right down…

Attraction Marketing is a world of buzzwords, isn’t it? There are so many that someone even wrote a satire on the pretense of modern society and its hype, which has been funneled down into terms like “the big picture,” “game…