Fall in Love Again
In his book, Multiple Streams of Internet Income, Robert G. Allen highlights the importance of being “customer-centric” rather than “profit-centric.” A customer-centric approach focuses on building genuine relationships with customers instead of just pushing for sales. Trust is the foundation of a successful, long-lasting business. While one-time sales can feel rewarding at the moment, that satisfaction fades quickly if there are no repeat customers to sustain your revenue.
A customer-centric business owner understands the value of excellent customer service in fostering trust. With trust comes loyalty, and loyalty leads to consistent revenue—proving yet again that the Law of Attraction marketing works.
People don’t choose businesses solely based on price. Buying decisions are often emotional, not purely logical. Customers want to feel appreciated and valued. This is why poor customer service is a common grievance among unhappy consumers. By building trust, you strengthen the bond with your customers, creating relationships that endure over time.
It’s a bit like two people meeting, feeling a spark, and falling in love. While you don’t need your customers to “fall in love” with you, you do want them to fall in love with your business. To achieve this, you first need to attract them and then continually nurture the relationship to make it stronger.
When you prioritize building trust and deepening customer connections, you also set yourself up to generate multiple streams of income. This is because internet marketing, public relations, and customer service all work together seamlessly—like the ultimate marketing powerhouse! (Okay, maybe not “mark-pub-cust-serv,” but you get the idea.)