Product Creation Lesson #2 – Make Your Product Irresistible

4 Elements That Make Your Product Irresistible

By now, you likely understand the importance of creating an irresistible product. However, you might still be unsure about what specifically makes a product truly appealing. Here are four key elements to consider as you develop your offering.

1. Review the Sales Pages of Products You’ve Purchased

Take some time to examine the sales pages of products you’ve bought in the past. Analyze what elements caught your attention and made you decide to purchase. This reflection can provide valuable insights into effective product offers.

2. Observe the Promotional Emails You Receive

Try viewing your email inbox from a different angle. Instead of seeing it as a clutter of promotions from countless marketers, consider these emails as valuable lessons. Analyze how successful marketers engage you and what strategies they use to capture your interest. This can help you discover best practices or identify approaches you might want to avoid.

3. Analyze the Sales Funnels of Products You’ve Bought

Look closely at the sales funnels associated with products you’ve purchased. Pay attention to the various elements designed to encourage buying decisions. Instead of viewing upsells, downsells, and one-time offers as annoying, see them as opportunities to understand how to structure your own sales process effectively.

4. Examine the Follow-Up Emails You Receive

Take a closer look at the follow-up emails flooding your inbox. Observe how many emails marketers send in a sequence and what content they include. Rather than viewing these emails as a nuisance, recognize them as a tool for learning. After all, you signed up for these communications, so consider what drew you in initially.

Remember, the clues to crafting an irresistible product are always around you. If you find yourself excited to purchase a product based on its sales page, presentation, or offer, that’s a strong example of effective marketing.

Reframe how you perceive the marketing content you receive—consider it all as a source of inspiration to help you create your own irresistible offer!

CONTINUE READING…

To Your Success,

A.BERRICHI