Product Creation Lesson #10 – Know Your Customers & Build a Sales Funnel

Know Your Customers & Build a Sales Funnel

You might have the perfect product that makes complete sense to you, and you know your customers need it. However, if it doesn’t resonate with them, they simply won’t buy.

The Importance of Customer Understanding

Investing time and resources into understanding your market is crucial. Conduct thorough research to identify the specific needs and desires of your target audience. This will help you position your products effectively against competitors.

Changing someone’s mindset can be challenging, so it’s often more effective to align your product with their existing beliefs and needs.

Guiding Customers Through Your Sales Funnel

As you attract visitors to your website, you need to guide them through your sales funnel using entry-level products. If you don’t help them progress to the next step, they may wander off to competitors.

While it’s possible that some customers may end up at your competitor’s sites, you can still maintain control by recommending alternatives. This approach helps build trust and positions you as a credible expert in their eyes.

At the top of your sales funnel, you’ll start with an entry-level product. At the bottom lies the ultimate solution to the problem that brought your customer to you in the first place. Your goal is to present products that logically lead customers to take the next step.

Leveraging Affiliate Products

You don’t have to create every product yourself. You can also include high-quality affiliate products that complement your offerings and help customers advance through the funnel.

The more assistance you provide, the more value you add for your customers, which in turn increases their appreciation and respect for you.

By strategically positioning both your products and affiliate options within your sales funnel, you differentiate yourself from competitors who are still trying to figure out what their customers truly want.

Designing an Effective Sales Funnel

Remember, a well-thought-out sales funnel enhances the buying experience for your customers. When executed correctly, it prevents them from seeking alternatives that offer less value, ultimately leading to higher margins and profits for you. To Your Success!

Image Concepts for “Know Your Customers & Build a Sales Funnel”

  1. Sales Funnel Diagram:
    • Create a visual representation of a sales funnel with labeled stages:
      • Top of Funnel (ToFu): Awareness
      • Middle of Funnel (MoFu): Consideration
      • Bottom of Funnel (BoFu): Decision
    • Include arrows showing customer progression through each stage.
  2. Customer Research Graphic:
    • An infographic illustrating the importance of understanding customer needs.
    • Sections could include:
      • Research Methods (surveys, interviews)
      • Key Insights (pain points, desires)
      • Benefits of Understanding Your Audience (better product positioning)
  3. Value Proposition Image:
    • A visual that highlights how providing value through products and services builds customer loyalty.
    • Use icons or images representing trust, loyalty, and satisfaction.
  4. Call to Action:
    • At the bottom of each image or infographic, include a motivational phrase like “Build Trust & Increase Sales!” or “Guide Your Customers to Success!”

    CONTINUE READING…

To Your Success,

A.BERRICHI

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