Crafting a Memorable Business Name
Naming your business may seem straightforward, but it requires thoughtful consideration to ensure it aligns with your goals and future plans.
What Your Business Name Should Convey
Think about the message you want your business name to communicate. It should clearly represent the essence of your company without requiring extensive explanation.
Should Your Name Have Meaning?
Absolutely. Your business name should instantly convey what your business does, making it easy for customers to understand without a lengthy backstory.
Avoid Narrowing Your Scope
Choose a name that allows for flexibility and growth. Avoid names that are too specific to a niche or geographic area, as these could limit your ability to expand. For example, if you start with a gardening business but want to offer landscaping services in the future, a name like “Lorraine’s Petunias” could feel restrictive. Opt for something broader, like “Lorraine’s Outdoor Garden Center,” which can encompass a wider range of products and services.
Location-Specific Names
Be cautious about tying your business name to a specific location unless you are certain you won’t expand beyond that area. For instance, including “Michigan” in “Lorraine’s Outdoor Garden Center” might alienate potential customers from other regions, especially if you operate online. A more general name can help ensure your brand appeals to a wider audience.