Attraction Marketing is a world of buzzwords, isn’t it?
There are so many that someone even wrote a satire on the pretense of modern society and its hype, which has been funneled down into terms like “the big picture,” “game plan,” and even “client-focused.” There are dozens of these terms, and they show up in marketing programs all the time. You can get immune to all the buzzwords and stop paying attention after a while.
The internet seems to have particularly attracted hype and promises. “Make Your First Million in Your First Year!” How Have you read that message or some form of it many times? “Get Rich Right Now!” And what is your reaction?
If you’re like most people your reaction is to click off the website turn down the volume on your television or turn the page in a magazine to get it out of your sight. People today are so much more educated and informed and they know better than to believe wild promises. Why this response? It’s because you don’t believe it. People today are so much more educated and informed and they know better than to believe wild promises of quick riches.
You don’t really believe that you can make your first million dollars within a year so the marketing message comes across as a lie. And who wants to listen to or read lies? Your thoughts and your focus do not remain on the message because your common sense tells you that it’s not possible…at least not for you.